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職位概要： JOB SUMMARY: 總體 Overall ? 協(xié)助制定重大創(chuàng)新活動和加強活動的業(yè)務計劃和產(chǎn)品策略，為市場和銷售各部門的落地執(zhí)行提供策略方向指引。 Support to develop marketing plans and product strategies designed for innovative events to engage targeted consumer segments via a variety of brand engagement activities. ? 制定貼近消費者并符合品牌內(nèi)涵和業(yè)務目標的品牌/產(chǎn)品計劃。與消費者洞察、整合營銷傳播、內(nèi)容營銷、銷售、企業(yè)合作、娛樂、餐飲、商品、酒店、城市大道、財務、收入管理等團隊緊密合作，領導團隊成員制定度假區(qū)產(chǎn)品和體驗計劃 Develop marketing activities that are relevant to consumers and support the brand direction and business objectives. Lead the planning and development of the Resort Experiences initiatives through a close collaboration with Consumer Insights, Integrated Marketing Communication, Content Marketing, Sales, Corporate Partnership, Entertainment, Food