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YOUR TASKS AND RESPONSIBILITIES


Translate Pharmaceuticals China’s business strategy into integrated communication frameworks that balance global brand consistency and local market relevance.
Proactively identify leadership communication needs via participation in key strategic planning sessions, positioning communication as a key enabler that supports long-term business goals.
Oversee end-to-end execution of priority communication initiatives to drive measurable business and reputation impact.
Develop strategy-aligned content assets (executive speeches, internal/external messaging, multimedia) to support critical business initiatives and leadership priorities.
Support crisis communication management by delivering timely scenario analysis and mapping, developing targeted response messaging, and engaging media and KOLs to safeguard brand reputation and ensure business continuity.
Oversee and handle internal and external communications initiatives (media interviews, external speaking, townhall, CDH messages, etc.) for the PH ExCo member.
Support the Pharmaceuticals division in developing and maintaining relationships with key media contacts in China, ensuring Bayer’s narrative is effectively communicated to target audiences.
Provide real-time strategic communication support for critical leadership activities (up to 50% travel requirement) to ensure on-site alignment and stakeholder resonance.
Innovation Collaboration
Benchmark industry best practices and analyze market landscape trends (regulatory, competitive, stakeholder expectations) to refine communication strategies.
Explore innovative tools (e.g., generative/agentic AI) and approaches to unlock new engagement opportunities and optimize communication efficiency.
Cultivate a unified communication ecosystem by aligning internal stakeholders (PH leadership, global comms, cross-functional teams) and external partners (media, KOLs, industry associations, government stakeholders).
Drive proactive stakeholder rapport-building to shape positive brand perception and support strategic business initiatives.
VACC Leadership
Act as VACC Leader for PH Communications team, steering strategic alignment, capability building and a culture of excellence in communication practice.


WHO YOU ARE


Bachelor’s degree in communications, public relations, journalism, or a related field.
8 years of experience in communications or public relations, preferably within healthcare or pharmaceutical sectors.
Excellent written and verbal communication skills in both English and Mandarin; ability to craft compelling narratives and multimedia contents to engage diverse audiences. Generative and Agentic AI tools capabilities are surplus.
Proactive and passionate personality. Strong rapport building with ability to influence and collaborate with senior leaders and stakeholders.
A proactive and flexible approach to work, with the ability to manage multiple priorities in a fast-paced environment.


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