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Job Title: Manager, Corporate Communications Job Summary Manages development, implementation and evaluation of Consumer PR projects and initiatives to promote UBR products and brands and shape public perception, with focus on celebrity engagement and communications. Primarily responsible for developing and managing media strategy and relationships with core media outlets and social influencers, drive the creation of PR contents, PR events, corporate social communications and other PR work to generate positive coverage of Universal Beijing Resort brand and products in the Chinese market. Major Responsibilities Manage, initiate and execute consumer facing PR programs, including but not limited to - new product launch, seasonal program, promotions, always-on product communications, hot social topic tie-in, etc., to enhance the awareness and favorability of UBR brand and products Builds and maintains productive, credible relationships with celebrities and execute on-line and offline communication programs to maximize the celebrity engagement results. Leverage seasonal programs and new products opportunities to explore meaningful news storytelling which well fits in UBR brand proposition, create/manage/revise public relations contents such as news releases, videos, special events, other content, etc. Generates positive print, online and broadcast media coverage and social buzz Works closely with related business divisions to develop public relations programs that are consistent with and reflect Universal’s strategic priorities and PR plans to feature UBR’s products, experiences, as well as directly tie to UBR business programs and objectives and represent market-specific strategies. Efficient cross-functional coordination to seek related business stakeholders’ consensus, independently manage the effective execution of PR programs, including managing business partners, introducing suitable resources and handling project milestones and quality to achieve communication goals. Manage other important PR communication channels, including but not limited to media, KOL. Daily management and communication with PR agency Performs other duties as assigned. Qualifications Experience/expertise in to-C public relations, preferably in travel/lifestyle-related industries Extensive celebrity resource, and ample experience in collaborating with celebrity teams and managing celebrity-oriented communication projects Deeper insight into media communications, outstanding PR content generation capability, ability to tell good stories in the social environment Solid expertise in large scale project and events planning and execution Ability to independently handle a large volume of work against tight timeline Knowledge of working with external partners to drive, execute and ensure the progress of PR projects. Must have strong working knowledge of all Microsoft Office applications Detail-oriented with strong management skills; Excellent communication skills and professional level of English (written and verbal) with an ability to work with the executives and a wide range of professionals, and effectively lead and inspire to achieve group goals. Ability to evaluate and change priorities daily and to perform efficiently within an extremely fast-paced team environment Diligent, flexible, resourceful, independent worker with a strong work ethic. Positive attitude, team player with professional demeanor; Intellectual curiosity and strong willingness to learn. Strong communicator capable of delivering concise messages to various audiences. 8 Years experience in media, entertainment and/or public relations required. 3 Years management experience required. Education Bachelor's degree from a four-year college or university, Communications or Journalism major is a plus. 職位名稱: 企業(yè)傳播經(jīng)理 職位概要 管理消費者公關(guān)相關(guān)項目的規(guī)劃、執(zhí)行和評估，重點為明星藝人傳播。主要負責面向消費者傳播的公關(guān)戰(zhàn)略、渠道管理、推動公關(guān)內(nèi)容的制定、管理公關(guān)活動、推動企業(yè)傳播構(gòu)建正面、積極的社交輿論及其它公關(guān)工作，以在中國市場的線上線下各類媒體塑造北京環(huán)球度假區(qū)的產(chǎn)品和品牌正面形象。 崗位職責 管理、策劃和執(zhí)行消費者向公關(guān)項目，包括但不限于新產(chǎn)品上市、季節(jié)性活動、促銷等在媒體和社交平臺的曝光和傳播，加強北京環(huán)球度假區(qū)品牌和產(chǎn)品的認知度和美譽度 管理明星藝人、影響力人士溝通網(wǎng)絡，建立并維持高效、可信賴的良好關(guān)系，配合線上線下傳播形式，為北京環(huán)球度假區(qū)進行各種形式的積極報道和正面聲音； 圍繞季節(jié)性活動、新品等發(fā)布契機，基于環(huán)球品牌調(diào)性持續(xù)挖掘新故事、好故事，創(chuàng)造、管理、更新包括新聞稿、視頻、活動及其它形式的公關(guān)內(nèi)容 與其它相關(guān)業(yè)務團隊緊密合作，圍繞產(chǎn)品體驗及重要業(yè)務制定與環(huán)球品牌一致并具有中國市場高度相關(guān)性的公關(guān)計劃和策略，以支持北京環(huán)球度假區(qū)業(yè)務計劃 有效的跨部門溝通和協(xié)調(diào)，確保與相關(guān)業(yè)務伙伴達成共識，獨立管理公關(guān)項目有效的落地執(zhí)行，包括管理合作伙伴、創(chuàng)建適當?shù)馁Y源、對項目推進時間和質(zhì)量的把控，完成傳播工作目標 管理其它關(guān)鍵公關(guān)傳播渠道，包括不限于媒體、KOL等 供應商管理和溝通 其它分配的職責 任職資格 在對消費者的公關(guān)傳播領域有一定經(jīng)驗和專長，旅游、生活方式行業(yè)經(jīng)驗優(yōu)先 具有廣泛的明星藝人資源，具有豐富對接明星團隊和操盤明星向傳播項目的經(jīng)驗 對媒體有較深入的洞察，深入了解社交傳播，具有在社交化的環(huán)境下講故事的能力 扎實的大型公關(guān)活動策劃執(zhí)行能力 能夠在緊張的時間內(nèi)獨立完成既定工作 能夠高效地管理外部合作伙伴 能夠熟悉使用Office軟件 細致細心，并且有較強管理能力出色溝通能力、英語流利，能夠與不同利益相關(guān)者進行高效溝通 能夠在快節(jié)奏工作環(huán)境中評估并及時調(diào)整優(yōu)先級達到高效工作 認真負責的工作態(tài)度，尊重職業(yè)倫理 積極樂觀、具有團隊精神。對新事物具有好奇并且好學 強大的溝通能力，對不同受眾進行一致的有效傳播 八年以上媒體、電視、娛樂、公關(guān)行業(yè)工作經(jīng)驗；3年以上管理經(jīng)驗。 教育背景 本科學歷及以上，傳播、新聞等專業(yè)優(yōu)先